company history

In early 2004 a Frankfurt (Germany) based management team decided to explore a then „non existing market“ and to provide all service for what would be needed to see it grow: EastSong Consulting. The name EastSong has Chinese roots in „赞美东方“ which means „Praise the East“.

Germanys luxury retail business did not establish connections to Chinese tour guides yet, so EastSong set up this bridge. China Unionpay was not accepted at any European retail spot – so EastSong has served for implementation shoulder on shoulder with B+S Card Service Frankfurt, this is how the story of EastSong begun.